ANOOTHI - OUR STORY
At ANOOTHI, we create and design clothing and accessories for the modern Indian woman who wants to express herself through what she wears and is not afraid to communicate or assert her identity through her sartorial choices. A woman who creates 'Anoothe Kisse' (or stories) with every clothing she wears.
We understand that every woman has a story to tell, and we believe that what she wears should be an extension of that story. That is why we create and design apparel that allows you to express yourself freely and is uniquely 'YOU'.
​
Our sarees, kurtas and other accessories are made from the finest quality fabrics (mostly handwoven unless stated otherwise) and our designs range from traditional to contemporary, catering to every taste and occasion. Whether you want to make a bold statement with vibrant colors or exude elegance with understated designs, Anoothi has something for everyone.
​
We believe that everything you chose to wear is not just a garment, but an art form, and we craft every piece of clothing with care and attention to detail. Each product is a unique creation that reflects the spirit and personality of the modern Indian woman.
So if you're looking for clothing that will help you stand out from the crowd and tell your own 'Anoothe Kisse,' look no further than Anoothi.
​
We believe in sustainability and eco-friendly fashion ensuring high quality standards. We sincerely hope you enjoy our products as much as we enjoy bringing them to you!!
​
Anoothi is a home grown brand and we have limited resources and manpower. You may not find photoshoots or videos with models on our site, but we do our best to deliver a unique experience to the visitors and showcase products that speak for themselves.
OUR VALUE PROPOSITION
We understand that style is something personal and distinct for very individual, hence we strive to bring in the BEST
of Weaves, Hand Embroidery
and Hand Block Printing
techniques so that you can choose from them, the one that defines you.
​
Our objective is to offer you slightly unusual and innovative designs & patterns that are quirky, playful and loads of fun.
WHAT WE DO
We CURATE & DESIGN Garments
and Accessories. There are two
aspects to our operations:
​
A) CURATION - We curate and
showcase different weaves from
across the country.
​
B) DESIGN - We have our inhouse
team that creates & designs
sarees, dupattas, stoles, unstitched kurta pieces using
hand embroidery and hand block
printing techniques.
OUR VALUES & ETHICS
QUALITY - We NEVER compromise on 'Quality'. What is shown and described will be delivered as promised.
​
TRUST - We BELIEVE that 'Trust' is crucial for long term relationships.
​
FAIR - We are 'Completely Transparent' in dealings with our customers, as well as, people who work with us.
​
COMMUNICATION - We BELIEVE timely & prompt communication is the first step towards building a long lasting relationships.
​
COMMITMENT to DELIVER - We are 'Absolutely Committed' to deliver in the timeline that we have promised.
ON A MISSION TO BREAK THE STEREOPTYPE
For us, a Saree is a fluid garment, it can be styled and worn as per individual preferences. There is no fixed way to wear a saree, you can drape it in any way. Drape it like a skirt, a kashta, front pleats, side pleats, Pallu in the front or back or like a sling - whichever way you want to.
​
A saree inspires you to be creative, it molds itself to you without ever questioning your judgement. Style it the way you would like to - Fun, Quirky, Individualistic, Artistic.
WE ALSO DESIGN AND CURATE STOLES & DUPATTAS
Looking for a unique accessory to enhance your outfit? Our handwoven and handcrafted stoles and dupattas are the perfect choice. With a playful and quirky touch, our collection adds a fun and personalized element to your wardrobe. Explore our selection today and find the perfect complement to your style.
CUSTOMISED & BESPOKE JEWELLERY
Explore our exquisite range of jewellery that is meticulously handcrafted using upcycled fabric and crochet. Our skilled designers create each piece in-house, ensuring that every item is unique and of the highest quality. We use embroidery techniques to add a touch of elegance to our jewellery, making it stand out from the crowd. Choose sustainable fashion and make a statement with our eco-friendly jewellery. Browse our collection today and find your perfect piece!