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Anoothi

A blend of traditional & contemporary

Clothing & accessories

NEW AT ANOOTHI

PITARA BY ANOOTHI - HANDCRAFTED JEWELLERY

DESIGNED BY ANOOTHI

SHOP FROM OUR SAREE COLLECTIONS

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REVATI

Soft and flowy, these sarees have been created from running fabric and accessorized with Applique work. An innovative take on the traditional sari.

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AVANI

Extremely light weight, colourful and vibrant. A delight for all art lovers, these hand painted batik sarees will definitely appeal to the artist in you.

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ROSHNI

Simple, no fuss Kota Doria sarees that will make you sail through the day like a breeze.

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SUDHA

Wear them for work or after work, these Begumpuri cotton sarees will make you feel comfortable and classy at all times.

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BAKUL

If you want to wear something fuss free and easy to manage throughout the day, go for our hand block printed khes saris. 

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RUHI

Aesthetically hand embroidered, these sarees make you stand out in a crowd. The designs and embroidery is simple and elegant.

A hand embroidered Mangalgiri aari work dupatta

RAMA

Hand embroidered Mangalgiri Nizam Border Dupattas/Stoles. 

Embroidery - Aari Work

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ATRANGI

Soft, vibrant and zesty, our Atrangi sarees are a collection of dreamy drapes on a hot summer day. They will brighten up your wardrobes and make you sail through the day like  a breeze

READ CRAFT STORIES FROM OUR BLOG

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Anoothi: Let Your Saree Speak for You!

Anoothi welcomes you to the world of sarees designed exclusively for you! So whether you are looking for a saree for a special occasion, or a saree that makes you feel comfortable in your own skin, or a saree that can add its own charm to your existing collection - you have reached the right place. At Anoothi you can pick and choose from sarees that are as Anoothi as you. Our sarees are handcrafted one-of-a-kind pieces, each with its own story to tell.

 

As a brand, Anoothi was born with the vision to offer the best designer sarees to the modern Indian woman who expresses herself through what she wears. So we ensure that every saree curated or designed at Anoothi lives up to the sartorial choices of our customers. Whether you want to look bold and beautiful or classic and elegant, we have the perfect saree for you. Take your pick and let us help you make a statement with your style.

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Our designer sarees come in a variety of colours and finishes, implementing techniques as varied as hand block printing, hand painting, batik and hand embroidery. Our sarees are mostly handwoven on looms except when stated otherwise. We at Anoothi continuously strive to deliver the most comprehensive and innovative collection at affordable prices for you to buy designer sarees online.

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Why choose a saree?

Saree is not just a piece of garment but also a feeling, an emotion, a language, a bond that connects women across all age groups, professions and occupations. A saree is like a warm embrace that enfolds you and gives you the confidence and will power to achieve your goals and ambitions. A saree connects you to your roots and sets you free. 

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Why choose Anoothi?

Anoothi aims to bring a contemporary twist to the traditional saree. We aim to create sarees that tell stories - stories that resonate with our customers lifestyles. For us sarees are like a blank canvas on which stories can be created through use of techniques like hand embroidery, hand block printing and hand painting. We design sarees for the modern Indian woman who wants to express herself through her sartorial choices. A blend of traditional with contemporary thinking and design to create something new, exciting and youthful. Experience the beauty of contemporary sarees through the comfort of your homes at Anoothi.

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